Rakuten Marketing Announces Latest Affiliate Technology; Brands ... - PR Newswire (press release)

SAN MATEO, Calif., Sept. 14, 2016 /PRNewswire/ -- Rakuten Marketing today announced the launch of its latest affiliate technologies, Curate and Automate. Building on Rakuten's industry-leading digital marketing solutions, Curate and Automate are proprietary products designed to help marketers optimize product conversion to increase revenue and profits through their affiliate marketing programs.

Each technology offers a unique feature set, that when combined, allows publishers, bloggers and social influencers to efficiently locate and track affiliate content critical to revenue generation. This includes searchable product links, custom showcase builders and automated URL tracking insertion.

With the continued proliferation of cross device, online platforms for content creation and audience development, there is increased demand by marketers for effective, easy-to-use technologies that provide scale, conversion and revenue performance. With today's release, Rakuten Marketing meets this demand.

Pinterest began allowing affiliate links in May, making it a valuable resource for influencers and bloggers. With Curate and Automate, publishers can save product links and apply affiliate tracking that is maintained and included with every repin in a single, easy step.

Today brands work with hundreds, sometimes thousands, of publishers who are driving discovery, sales and loyalty. With the release of these new products, Rakuten Marketing is delivering technology that supports user scale, while maintaining high standards of full-funnel performance transparency across all partners, screens and programs.

Current publishers already leveraging both technologies provided comment below:

"I was so excited to see it (Curate and Automate) right before [a leading department store's annual sale] and was glad to be able to immediately use it. I definitely plan on continuing to use and play around with it. I think it's a great addition! Things I love:

"My favorite thing about Curate is that you can change fonts and colors of the pricing and brand info. It's very handy! I also love the idea that the program allows me to put each item in the box. It looks so nice!"

According to Adam Weiss, SVP, Affiliate GM, Rakuten Marketing, "The continued growth and evolution of influencer marketing is undoubtedly shaping our industry's future. Curate and Automate are the latest advance to our award-winning digital marketing products and demonstrate Rakuten Marketing's continued vision to lead the affiliate marketing arena as the revenue-driving force behind brand and influencer partnerships."

For more information about Rakuten Marketing's affiliate marketing solutions and new Curate and Automate technologies visit www.rakutenmarketing.com.

About Rakuten Marketing

Rakuten Marketing's industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.

Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us onTwitteror learn more athttp://rakutenmarketing.com.

Media Contact:Lisa Tadje, 1-801-718-9980,lisa.tadje@rakuten.com

Logo - http://photos.prnewswire.com/prnh/20140922/147512

SOURCE Rakuten Marketing


Tommy McDonald's 6-Point SEO Checklist for Strong Organic Google Rankings - Huffington Post

When producing content for your website, it's important that you optimize it for Google, giving you the best chance of attracting organic search traffic. SEO is a constantly changing landscape, so I tend to brainstorm with other SEO professionals on a regular basis.

Tommy McDonald, owner of SEO agency SerpLogic, is someone that I communicate with on a regular basis, and the other day we were discussing something that many people forget about when it comes to SEO -- the basics. I asked McDonald to put together a simple checklist of the basics that can't be ignored, and they can be found below.

Following these tips isn't going to magically guarantee rankings or traffic, but these best practices need to be implemented if you want to even attempt to attract organic visitors from Google search.

1. Target keywords and search phrases that your customers are actually searching for.

Too many people focus on keyword search volume, rather than the intent of the keyword. For example, a local florist in Los Angeles isn't going to want to rank for the keyword "flowers" -- first, because it would be extremely difficult, but more importantly it's a very generic keyword without clear intent.

Someone might be looking for pictures of flowers to use as their desktop wallpaper or they might be looking for a list of different flower species. Better keywords to target in this example would be "Los Angeles florist" and "flower delivery in Los Angeles." Those keywords have clear buyer intent.

2. Perform competition research for keywords before you start.

Some keywords are more difficult to rank for than others. It's important to lay out a well thought out strategy that will help you bring in revenue as quickly as possible. You can often rank some keywords fairly quickly because there isn't much competition, which will help you generate revenue that you can then roll back into your SEO to target the keywords that have more competition.

SpyFu and SEMrush are two online tools that can help you with keyword research.

3. Perfect your on-site optimization.

On-site optimization -- including elements like page titles, headings and URL structure -- all need to be optimized for the particular keyword or search phrase that each page is targeting. While it may appear to be overwhelming at first, on-site optimization really isn't that difficult to grasp. Especially with tools like Moz Pro, which has a great on-site audit feature.

On-site optimization also includes elements that don't directly impact your rankings, such as meta descriptions and user experience. A compelling description can help attract clicks to your website, even if you aren't in the top positions. You also want to make sure each page delivers a pleasant user experience, making it easy for your visitors to complete the intended action.

If you have a WordPress website, there are several SEO plugins that will help you stay on top of your on-site optimization. One of the most popular options, Yoast SEO, is free and very easy to use.

4. Publish content that the search engines love -- but your visitors should always be your main focus.

With each page targeting a specific keyword, the page content is naturally going to be optimized for the keyword. It's important that you don't publish content that is only written for Google, ignoring the visitors that are going to actually engage with the content.

Years ago, content would be jam packed and "stuffed" with the keyword(s), repeated over and over, completely ignoring the end user. You could be ranking on top, but if your traffic is leaving your website without converting because the quality of your content is poor your top ranking is essentially worthless.

5. Use an intelligent internal linking strategy.

As you publish more content and your website grows, it presents you with opportunities to interlink your content. While it has an SEO benefit, it also helps to push your visitors to additional pages of your website.

Not every visitor is ready to convert immediately after landing on your website. Some people like to explore several pages to get acquainted to your brand, and interlinking helps to navigate traffic around to additional similar content.

6. Build strong external links.

Links matter. Let's not pretend they don't, because they do, they always have and they more than likely always will. Quality content can help attract link earning opportunities, but far too many people are hearing "create content" and assume that rankings will just naturally occur as long as they just publish content to their website or blog.

You can't forget that links are the number one ranking signal. There are thousands of new pieces of content published daily, so just posting it and letting it sit there won't do you much good. You need to promote your content on social media and through various paid outlets, share it to your email lists and social channels and perform outreach to put it in front of influencers. All of this is done to attract links.

SEO is a very complex topic, and there are many working parts beyond this checklist. While these best practices will definitely help, there isn't a one-size-fits-all search engine optimization solution.

Jonathan Long is the Founder & CEO of Market Domination Media, an online marketing agency that provides SEO coaching and online marketing consulting. Jonathan also created EBOC.co (Entrepreneurs & Business Owners Community), a private business forum. Follow him on Twitter.


Pub owner turns crime scene into advertising opportunity by putting up brilliant sign - Mirror.co.uk

Don't you just hate when people come to visit after you've gone to bed! Big thanks to the Met for their speedy response...

Posted by Artillery Arms onSunday, 3 April 2016

Finding out your building has been broken into is never a good thing, but one pub owner managed to use it as an opportunity to pull in more customers.

The Artillery Arms, in London, was the victim of an attempted burglary at the weekend after a man was spotted 'scoping the area' and then the establishment's alarm sounded.

Police came quickly and nothing was taken by the 'mystery guest', but the pub still resembled a crime scene with red tape hung up at the door.

The owner, seeing the silver lining in the situation, turned the unfortunate incident into an advertising opportunity, erecting a sign outside that read: "This pub is so good that someone tried to get in 8 hours before we open!"

Read more: Instagram deactivated a woman's account because of this photo - can you see why?

Well played, Artillery Arms. Well played.

They then posted the photograph to their Facebook page with an explanation of what had happened, joking: "Don't you just hate when people come to visit after you've gone to bed!"

Since the image has gone viral, they might even get a few more customers from it. Job well done.


Right Here Is Where You Can Find The Very Best Search Engine Optimization Tips

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The Internet is similar to a corn maze. There's lot of ways you can go in terms of promotion and SEO. If you are good and patient, though, you can figure things out. The tips below will give you the start you need.

Insert your keyword into any summaries you give when providing backlinks. It's crucial to include your keyword, though use the most compelling phrases and don't forget a call to action in those summaries. For the search engines, who are continuously searching for clues about relevant content, though not just for the reader.

If your website provides a local service, it is important to use the name of the area that you serve as one of your keywords. For instance, use "our Minneapolis pizza" instead of simply "our pizza." This will make it easier for people who live within your particular market to find your site.

In order to know if your efforts to optimize your site's appearance in web search results, it is important to monitor your page rank, which can be done with the Google toolbar. It is also important to monitor what keywords your visitors are entering in their search to find your site.

Besides, making sure to update your website daily, you should be providing fresh links to different websites. If you update your links daily, people will be coming to your website to get the latest links to all the new websites, which will increase search engine optimization.

By sending out a press release for local or national coverage and link yourself into it and help create search engine optimization, when you syndicate press releases. A press release is great to write when you are offering new products and services. Syndicating your press release will increase search engine result placement.

Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.

Keep your HTML title tags free of "stop words" to ensure the tags are properly indexed by search engines. she, in, on, and, but, other and he similar words to increase the relevant links and improve on the speed with which results are returned, even though some search engines eliminate common words like a, the and an and. Keeping these words from title tags that receive the most weight in Search Engine Optimization ensures your site is properly indexed.

A good rule of thumb to follow when dealing with search engine optimization is to use your keyword and keywords phrases in your URLs whenever possible. Most search engines highly value the use of keywords in the URL, so rather than using arbitrary numbers, opt for replacing them with keywords.

There are a lot of marketing and SEO services out there that claim that they can work wonders in promoting your site or products, but you have to be very aware of scams in this area. A service that promises to direct a large volume of traffic in a short period of time is probably too good to be true. Always get the opinions of others before parting with your money.There are several good forums where you can go for advice.

An accurate title for each page on your website is key to search engine optimization and will bring more visitors to your page. Besides the name of your business, the title can also include your location and other important information that a customer may be looking for. This should be placed within the tag.

Create internal links over which you have control by making several small URLs with relevant content to improve SEO. Offsite links are always better for improving your search rankings. When you create small URLs where you control the content, you can ensure that the content has the right keywords to drive additional traffic to your site.

Limit the amount of Flash you use on your web use and site HTML for most of the content. The ratio should be about 10 percent Flash to 90 percent HTML. Sites that are very heavy on Flash do not do too well when it comes to SEO.

You must remember that with SEO there is no easy input solution to getting better rankings. It is a ton of work. Generally, that work requires an entire internal makeover for your website, and it's content. So, by implementing these when you first start designing a site - first have your site professionally designed - you can avoid future overhauls and start ranking better much sooner.

When optimizing the images on your website, be sure to use the word "image", "picture", or "photo" along with a description. Many users search for images using a keyword plus one of those image-related words. Including both in your image description can help ensure they end up on Oracle Nova your site.

An excellent search engine optimization tip is to concentrate on around 5-20 main keywords that are related. You want to focus on these keywords so that you can rank better for these search terms. You need to figure out which keywords will bring the most quality visitors to your site.

You will surely attract more people and get more attention from the search engines if you have content that is of the highest quality. Content that is just a keyword packed rehash of old news is not desirable to anyone. If your content is poor, the only way it will get any attention is if you fill it with manually built links, and that's extremely time-consuming.

Long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition, don't ignore long-tail keywords. when optimizing your content. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related ideas, issues and problems to find new long-tail keywords to use.

Using these simple tips to improve your website's search ratings through Search Engine Optimization will revolutionize your website. Remember to be patient and stick with the strategies, and soon you'll see your site traffic skyrocket as more people discover you through search engines and become regular viewers or customers.

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5222 Belmont Ave #209

Dallas, TX 75206

(972) 370-5170


Before Startin, what You Need To Know About Web Designg

Internet users notice a design right away and it can influence their opinion of a website. Like actual first impressions, this is the time to not deter people away because of a poor design. Use the following tips to help keep visitors coming back to your site.

If you're designing a website, make sure the code you write has a valid HTML+CSS. Although most browsers can make sense of code that isn't valid, it could be rendered correctly or incorrectly. Valid code will render the same way most of the time in modern browsers. You can check the validity of your HTML code with an HTML validator.

Don't use splash pages for your site unless required by law, and especially don't use a Flash intro. Most people just want to get to your content as quickly as possible, and don't care to look at useless splash pages. Integrate it into the homepage instead if you have some amusing content that you absolutely want visitors to see.

To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. Your visitors will be frustrated after continuously trying to click on them if you have too many words on your pages that are underlined with being clickable links.

Your front page should be simple. Those who are shopping the web will make snap decisions about a site based off its front page. Make sure that you provide a very clear description about your business or other purpose for your site. Other information on your site should also be minimal, but still clear, so that you don't overwhelm your visitors.

While you might be inclined to add a lot of whistles and bells to your website, flashing graphics, loud neon and music colors will just distract from the purpose of your website. Before they even start browsing, visitors who are bombarded by too many sights and sounds might be inclined to leave your website. Keep the colors simple and the content relevant and your website design will be a winner.

Whoever your target audience may be, loading time ought to be under ten seconds. Properly designed sites ought to pop up in browsers almost immediately. Most online users want to be gratified instantly and you need to be sure you can do this for them.

Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart's content.

Simplify your home page. People judge you based on that front page. Be descriptive about what your business does, and your unique offerings, but keep everything else to a minimum to avoid distraction.

Anyone wishing to design a great-looking site should consider spending a lot of time on the header image. This is what visitors are noticing as soon as they log on to your website, so having something that's on topic and visually appealing is a good move. Creating your own instead of using a premade header is the best way to go.

For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. Include pictures to break up your content and make the site complete, however.

Make use of your grammar and spell checker. Yes, some mistakes may get passed some of your audience, but it will not get past everyone. You could lose some of your audience because of this, particularly if you make mistakes frequently. Do your best to correct your spelling and grammar on your site.

Also interesting to the potential consumers who will be viewing your site, although always utilize media and content that is both relative to your site's goal. That is not interesting, won't captivate its audience, even though a site that has relative info. Non-relative information, will captivate the wrong audience, though a website that uses fun. Both methods equal profits that you are losing.

Learn as much as you can about the various forms of html, as the html is crucial to web design. When you learn about html go ahead and make a couple of pages that are sort of filled with the information that you want to add to any of the sites you plan on working on.

When using FileZilla for a file server, use their quick menu settings, with a username, correct port, and domain. That way, the next time you log back into your server, you just need to go to the menu and choose personalized settings. That is a wonderful time saver.

Obtain feedback from others on the design of your site. Talk to a web designer to find out what you did wrong. Try asking a select group of your website visitors to go through your website to report to you what they disliked and loved about it.

If the website is for you or someone you're working on a site for, Picking a host that is reliable is important and it doesn't matter. You want to make sure that you have a good host so that the site that you're working on is always going to be available and online for the world to view.

With the amount of time that your visitors likely spend on social networking sites, it makes sense to add links to your site to let them share your content on their favorite social sites. You will gain valuable visitors to your site, as well as increased awareness of what you have to offer.

Make good use of "white space." Although not always white, it is merely a blank space within a web page. Designing web pages with a how viewers would see your site is key, therefore you don't want to clutter your website with lots of pictures and text. White space allows visitors to easily scan your pages and feel comfortable on your site.

After reading this article, you should have a better idea about what needs to be done to design your website. Create a budget, look for advisors, and start your website. Get started on creating the best website possible for your business without any costly expenses.

Your business. Your life.  

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